Our unique process 'BrytSparc™' BrytSparc™ is the science behind our art – our proven process, providing the structure for our strategic and creative excellence.
Seek | Trends, market place & audience knowledge – the ability to analyse research without being overwhelmed by the data.
Plan | Brand blueprint formulation.
Analyse | Identification of insights – seeing inside consumers to discover fundamental truths about their needs, thinking and desires.
Refine | Distillation of USPs into a simple proposition.
Create | Visual expression – connecting with consumers through engaging visual brand equities.
Research techniques
Integral to BrytSparc™ are carefully developed techniques, designed to enable us to undertake complex qualitative research and yet arrive at tangible outcomes that can be translated easily and effectively into strategic initiatives.
Portrait | Consumer profile groups represented photographically – designed to help respondents reveal how they perceive themselves.
Imagine | Using visualisation techniques we ask respondents to describe their interaction with the brand.
Persona | If a brand came to life what sort of person would it be.
Sketch | Using graphics and images we ask respondents to choose those which they feel most accurately represent their emotional connection with the brand.
BrytSparc™ workshops
We plan and manage workshop sessions designed to help businesses discover their inner self. Through a detailed programme tailor-made to match your specific needs, we gain an in-depth understanding of your business, market place dynamics, competitors, aspirations and goals.
We can also moderate company wide sessions designed to involve all staff members – a highly effective way of getting their input and creating collective ownership of the programme outcome.
Typically a programme spans between half a day and two days. On completion, we undertake a formal presentation of our findings and create a positioning statement that captures the essence of your business or brand simply and succinctly.
