Gaby Weidlich – Head of Strategy

Gaby specialises in connecting your corporate and business strategies with your Brand, creating competitive differentiation, benefit and advantage outside in and inside out your organisation.

She has over 15 years of strategic international business and brand development experience, both on the client side and as a Consultant and Interim Executive and hence understands both sides well.

Gaby’s client experience includes building and repositioning brands in a variety of industries, businesses and brands ranging from BP, Mobil, Barclays, Holsten, Johnson Wax, Prestige, Armor All Products, Thermos and VCI where she led business and brand development projects in international markets to Consultancy and Interim Executive projects for Royal Dutch Shell, CITI, Tube Lines, LDA and several private international companies.

Her experience and expertise allows her to work with the management teams and Boards of international companies to interrogate corporate, business and brand strategies to drive better business solutions and allowing Brand to make a real strategic contribution to business. She engages all stakeholders, inside and outside the organisation, during the change process to enable strategies to be implemented effectively.