First ever fresh potato brand launched
Briefed by MBM Produce Ltd, a Premier Foods business, to create an umbrella brand for a range of high quality potatoes, Bryt originated the ‘Potato Lovers’ name to convey the passion that the producers and their customers share for perfect potatoes.
The brand is light-hearted and aims to convey quality and modernity. The heart device is featured across various packaging formats from 2kg plastic pouches to 15kg boxes and 20kg sacks – as well as floor-standing dump bins. Unusually, images of cooked product are used to focus on the end result: perfect meals.
Bryt also created direct mail pieces and trade press advertising and produced the ‘Potato Lovers’ web site, which includes a recipe database.
The ‘Potato Lovers’ range goes on retail and food service sale following a brand launch event in a Cornish field on midsummer’s day, Tuesday 21st June. There, the first of the new season’s crop of Juliette potatoes were dug in the presence of food writers and leading chefs - and later served at the first annual Juliette dinner. Other potato varieties will be appearing under the ‘Potato Lovers’ brand as the season progresses.
Commenting on the project, Bryt Managing Director Eddie Stableford said, ‘MBM have been fantastic clients to work with. Their vision and enthusiasm have enabled us to deliver first-rate strategic and creative work in a very short timeframe and they’re thrilled with the end result.’
