Bryt participates in Launching Successful New Products Seminar April 19
Eddie stableford, Bryt Managing Director presented at the Food and Drinks Innovation Network Seminar on 'Launching Successful New Products' on April 19 2006.
The Day was chaired by both Jonathan Banks, Nielsesn's Business Insight Director, and David Jago, Global Product Insights Director, GNPD / Mintel.
Eddie talked about 'the final three yards'.
· Capturing the consumer's attention at the point of purchase.
· Ensuring products shout advantage.
· Gaining the all important trial without which everything is theoretical.
· Big packaging mistakes and avoiding them.
· Check list for success.
The day was an overwhelming success with one of the highest attendence rates since the FDIN was launched. For more information about the FDIN go to:
