Bryt creates new potato brand!
Bryt have created the brand design and packagagng for 'The Real Potato Co'.
The farmer-owned brand, which comes from Tesco potato supplier Branston was launched exclusively in Tesco stores in May and has since racked up sales of 1,100 tonnes in its first 16 weeks on sale.
There are now plans to widen availability to other retailers. The Real Potato Co is urging consumers to back an online petition declaring the spud the 'King of Veg' which is featured within the website, also created by Bryt.
