Bryt creates brand for Toothplace PLC
Bryt are the brand consultants behind the exciting new name, identity and retail design for Toothplace PLC, a new concept in dental hygiene.
Toothplace who opened their first store in Cullum Street, London EC3 last week (11 September 2007) is the first UK venture to provide a comprehensive range of oral care treatments which to date have only been available through dentists.
Bryt generated the name, created the brand identity and delivered an exciting interior and exterior design solution.
The interior design revolves around a unique pod concept which creates individual treatment rooms within an open plan interior, creating a modern, professional and yet informal atmosphere.
Commenting on the design, Bryt group Managing Director Eddie Stableford said 'This was a very challenging brief, delivering a solution which combined privacy with a feel that was far removed from a conventional dental surgery. Our pod concept has met that need admirably as well as delivering a flexible solution which can be adapted to suit individual premises as the business opens further stores.'
