Detergent gets new treatment
February ’09
Along with the new name, Bryt also designed packaging and point-of-sale materials.
Balancing 'medicinal' and 'laundry' messages was the key to creating packaging design that will appeal to consumers and be immediately understood on shelf. Consumer research was carried out by Bryt to gain an understanding of how consumers would react to a new product in this arena, and what packaging cues were preferred.
Eradicil is due to launch in stores across the UK in Spring 2009. http://www.eradicil.com
