Frozen cocktails go wild
AUGUST '11
Created by Cardiff based entrepreneurs Helen McAvoy and Naomi Kibble these frozen cocktails deserved a name, brand and packaging with the ‘wow’ factor.
A product without artificial flavourings or colours, we explored the natural world for inspiration and combined premium appeal silver with ‘party’ animal print stripes to stand out from the herd. Our considered naming process conjured Rocktails, a word that aptly describes the product and defines a new category.
Already winning through to the final of 2011’s The Pitch, Britain’s biggest small business competition, Naomi and Helen are looking forward to a successful online and retail future.
To find out more, call +44 (0)1223 845 500
