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King of the Castle

APRIL '10

Moy Park supplies own label and customer branded meat products to leading retail and foodservice customers across Europe. As part of a major rollout of branded products to spur a new era of growth, Moy Park's group brand manager Matt Godbold worked with Bryt to create a delicious new brand.

Castle Lea employs an evocative horizon atop a predominantly black pack as a perfect foundation to mouth watering recipe imagery and clear variant communication.

Now a firm favourite on the shelves of Morrison's, Asda and Sainsbury's, Castle Lea boasts a range of great quality products at truly affordable prices.

To find out more, call +44 (0)1223 845 500

King of the Castle