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New potato range ideal for Tesco

May ’09

A startling shake up of the potato category within Tesco is underway, and Bryt have delivered the colour and impact to ensure it’s a success.

Removing confusion and clarifying the offer are five vividly coloured packs each expressing the best use of the potato variety inside.

The new ‘Ideal for... ‘ range includes Baking, Wedges, Boiling, Roasting and Mashing, each with a delicious serving suggestion and clear, friendly typography. Available in ‘lovable’ 2kg bags, potatoes have never looked this good!

To find out more, call +44 (0)1223 845 500

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