Research extracts
Bryt are members of the Association for Qualitative Research and we undertake a wide variety of quantitative and qualitative research projects.
The following articles cover a range of topics compiled from published research. Feel free to call us if you'd like further information on any of these or if you'd like to discuss a specific research project

'Out of stocks' top list of shoppers' hates.
Shoppers rank stock shortages as a bigger retail problem than poor customer service, according to new research undertaken by TMS of behalf of business software company Cognos. [ view article ]

Brits prefer their own cooking!
British consumers who want something special to eat are now more likely to make a home-cooked meal for themselves. [ view article ]

Home cooking is back in fashion
Cooking the family meal from scratch has become a priority for mothers as they spurn unhealthy convenience food, a report released yesterday has suggested [ view article ]

Natural ingredients boosting cosmetic sales
Over the past five years, developed markets, such as the United States, have been facing stagnating cosmetics and toiletries sales and slowing growth. [ view article ]

Content of family shopping baskets revealed
On average a person living in the UK spends £34.31 per week on food and drink. It is one of the key findings published in Family Food Expenditure 2004-5, the latest in a series of annual Defra report [ view article ]

Counting the Calories
Will the U.K follow the U.S 100 calorie trend? [ view article ]

Fruit and diet - are we getting the message?
The sixth consumer attitudes survey undertaken by the FSA reveals that an increasing number of consumers say they are taking an active interest in their food and diet. [ view article ]

Frozen Food
Frozen-food purchases are an important part of most households' weekly grocery shopping trip, and the retail market for frozen foods was valued at... [ view article ]

The Divide Between Cosmetics and Medicines is Becoming Increasingly Blurred...
An ageing population may be a disadvantage to the cosmetics and fragrances market, as younger people are... [ view article ]

Proportion of Vegetarians on The Increase
With double the number of females than males within the category, the proportion of vegetarians is increasing. [ view article ]

Majority of Organic Produce is Still Imported
As demand far outstrips supply, the majority of organic food is imported into the UK... [ view article ]

Healthier Biscuits and Cakes
Within the biscuits sector, children consume over a quarter of all biscuit servings in the UK, although a much smaller proportion of... [ view article ]

Ethnic Growth Fuels Bread Market
For a number of years the bread sector has been inhibited by its status as a mature and saturated market... [ view article ]

Consumers Still Receptive to Fruit Juices, Health & Energy Drinks
The UK fruit juices and health drinks market was valued at... [ view article ]

Women Over 45 are a Neglected Demographic Sector
Marketers are only now slowly waking up to the potential of the... [ view article ]

New Varieties and Premium Products Drive Sales Growth in Fruit & Vegetables Market
In recent years, the UK fruit and vegetables market has seen suppliers attempting to increase sales through... [ view article ]

Major Product Innovations in Ice Cream & Frozen Desserts Market
Over the past year there has been a tremendous increase in new product innovation in the... [ view article ]

Up To 75% of Confectionery is Bought on Impulse
Supermarket chains have recently made inroads into confectionery sales largely as a result of multi-pack sales of countline brands... [ view article ]

Public Houses
Allied to the eating out market, public houses are surviving as a concept by... [ view article ]

DIY and Gardening
Regarding in-home leisure, it is DIY and gardening that represent the largest chunk of consumer spending. Householders are... [ view article ]

In-Home Entertainment
The media are fragmented, with consumer spending spread across reading (books, newspapers and magazines), viewing (TVs, channel subscriptions and videos) and listening (recordings and radio)... [ view article ]

Cinema and Theatre
For entertainment outside the home, cinemas and theatres are important but their audiences are... [ view article ]

Gambling
Gambling is a crucial leisure market for several reasons including its role as a social hub for many people, whether it be... [ view article ]

Sporting Activities
Gambling is also closely related to the development of sporting activities. Apart from the Lottery, the most lucrative attraction in gambling is... [ view article ]

Telecommunications
The value of the UK telecommunications industry at the end of March 2001 was estimated at... [ view article ]

Mobile Telephones Market
Over the last decade, the pace of change in the cellular telephony market has been frantic. Market deregulation, improvements in... [ view article ]

Bread
Growth within the bread market was better in 2001 than in other recent years, for a number of reasons. A feature of the market in the past decade has been price-cutting by retailers, but in 2001... [ view article ]

Chilled Foods
The UK chilled foods market is a sector of the larger food industry. In 2001, the chilled foods market was valued at... [ view article ]

Restaurants
Growth since 1997 increased the UK restaurant market's share of total catering sales to 34.5% at retail selling prices (rsp) in 2001. The restaurant market was valued at... [ view article ]

Fresh Fruit And Vegetables
The UK fresh fruit and vegetable market generated household spending of £7.49bn in 2001. Value sales increased by... [ view article ]

Slimming Products
Over the last 20 years, the number of obese adults in England has trebled. The National Audit Office (NAO) estimates that one... [ view article ]

Ice Creams And Frozen Desserts
The UK ice creams and frozen desserts market forms part of the thriving food industry. In 2001, it was valued at... [ view article ]

Cooking and Eating Habits
Functional foods are those foods which contain increased This report concentrates on four key sectors within the Cooking and eating habits are changing to fit in with modern lifestyles. A dramatic inc [ view article ]

Health Foods
Functional foods are those foods which contain increased This report concentrates on four key sectors within the overall health foods market – functional foods (including sports nutrition)... [ view article ]

Functional Foods
Functional foods are those foods which contain increased levels of nutrients and other beneficial ingredients for specific health effects beyond... [ view article ]

The Harry Potter Phenomenon Helps Children's Books Maintain Strong Growth
Within the consumer books sector of the book publishing market, children's books experienced particularly strong growth in 2000 [ view article ]

Advertisers to Target the UK Teenage Magazine Market More Aggressively
Successive rises in cover prices have meant that sales revenue has shown reasonable growth in the teenage magazines market... [ view article ]

Interactive TV Will Take Over From the Internet as the Major Insurance Market Channel
Over the last few years, insurance services via the Internet have increased substantially... [ view article ]

Trends In UK Leisure
According to government figures, consumer spending on leisure goods and services accounted for 27% of all consumer expenditure in 2000. Since 1996, this proportion has... [ view article ]

UK Insurance Market is Once Again in the Spotlight
In recent years, there has been a spate of mergers and acquisitions in the insurance industry... [ view article ]

Poor Weather Affects Fruit and Vegetables Market
The poor weather of recent years (mild but wet winters and spring) have reduced output and increased prices of fresh vegetables in the UK... [ view article ]

The Beer Market is Moving Towards Globalisation
The outstanding issues facing UK brewing at the start of the 21st century revolve around the restructuring of ownership that has brought a new, international dimension to the sector... [ view article ]

UK Drinks Market Slows Down
Having previously been closer to 10%, the market for all types of drinks in the UK in 1999 accounted for 7.4% of all consumer spending... [ view article ]

Snacking Continues to Increase in UK
Consumers are more attracted to food on the move, snacking, and ready meals than they used to be... [ view article ]

Eating Out
Eating out is more popular than ever, driven forward by high employment levels, the rising numbers of [ view article ]

Functional Foods
The functional foods sector is driven by continuing consumer interest in a healthier lifestyle, in conjunction with a general ageing of the... [ view article ]

UK Population Is Eating More Healthily In 2001
The UK population is eating more healthily in 2001 than in 2000, with decreases in the number of adults eating cooked breakfasts, hot lunches and takeaway foods. The results of... [ view article ]

My Way or the Web Way
Internet searches are overtaking personal recommendations as the preferred means of obtaining travel information. [ view article ]

Fast Food
The UK fast food and home delivery outlets market was valued at £7.48bn in 2001, representing an increase of 3.2% at current prices on the previous year's value... [ view article ]

Sweet and Salty Snacks
This sector encompasses salty snacks (potato crisps, other bagged savoury snacks and snack nuts) and sweet snacks... [ view article ]

Internet Starting to Add Value
Expenditure on Internet software, hardware and services was worth around £3.59bn in 2000... [ view article ]

Soups
Snacking and convenience have been key drivers of the UK soup sector, more so than in other major European countries.... [ view article ]