Interactive TV Will Take Over From the Internet as the Major Insurance Market Channel
Over the last few years, insurance services via the Internet have increased substantially, including the sale of all types of policies including motor, home, travel and medical. However, until industry regulations change, it will not include life insurance. Interactive television will take over from the Internet, in due course, as the main insurance market channel. However, Key Note believes that this will capture a different group of customers. Insurance companies will continue to develop online interactive services that allow customers to purchase policies and make changes to existing policies online.
