Major Product Innovations in Ice Cream & Frozen Desserts Market
Over the past year there has been a tremendous increase in new product innovation in the ice cream and frozen desserts market. New product development, along with record promotional and marketing support by the major ice cream manufacturers, has attempted to revive lost volumes and increase market share. The recent ban on freezer exclusivity deals in the impulse sector will result in increased choice and competition in the market, benefiting both consumers and retailers.
