The Divide Between Cosmetics and Medicines is Becoming Increasingly Blurred...
An ageing population may be a disadvantage to the cosmetics and fragrances market, as younger people are the heaviest users of these products. However, manufacturers have been quick to develop products that appear to promise eternal youth in order to target the growing number of older women, who often have high disposable incomes. Consumers appear willing to trade up to innovative, premium-priced products that incorporate anti-ageing enzymes and vitamins. In fact, the divide between medicines and cosmetics is becoming increasingly blurred.
