Healthier Biscuits and Cakes
Within the biscuits sector, children consume over a quarter of all biscuit servings in the UK, although a much smaller proportion of products address this market directly. More recently, both biscuit and cake suppliers have been introducing products to gain from this demographic trend. Healthier eating brands have seen rising sales year-on-year since McVitie's pioneered the sector with the 'Go Ahead' brand. Everyday treats have seen strong growth, as a considerable amount of supplier innovation has taken place in this sector.
