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Sainsbury’s digs the cool stuff!

February ’10

Arctic Farm, Bryt's new name and identity for Bath-based entrepreneurs Chris & Will aptly conveys the fresh and simple philosophy that’s behind this all-British fruit frozen yogurt.

Launching in Sainsbury's nationwide from March 15th in a cute pot perfect for 'me-time', Arctic Farm is a guilt-free indulgence for any time of the day.

The packaging marries vivid colours and 'earthy' typography on a pure white background, retaining the relaxed informality associated with the Arctic Farm eating experience.

To find out more, call +44 (0)1223 845 500

Sainsbury’s digs the cool stuff