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Sustainable tuna makes waves

January ’09

Lovering Foods is to launch a sustainable, line-caught, MSC-certified canned tuna under the new brand name and design created by Bryt. Aptly entitled Dive In, the vivid package features an unexpected colour scheme and stand-out typography.

Managing Director, Eddie Stableford said “with this exciting new product, we have reinforced our credentials as the agency of choice for ‘eco’ and ‘ethical’ brands”.

The Pacific albacore tuna will be available in a choice of spring water and olive oil, and feature the MSC logo.

To find out more, call +44 (0)1223 845 500

Bryt's New Dive in Tuna for Lovering Foods