Organic India
Organic India is a family business founded with the vision of creating top quality, wholly organic chilled ready-meals and accompaniments.

The brief
Our activity for Organic India included advising on ranging decisions, product formulations and packaging design. We also created a robust marketing strategy and represented the business to the multiple retailers, as a consequence of which nationwide distribution was achieved.

In support of these listings, we created and placed an advertising campaign as part of the product launch strategy.

Our solution
Our media strategy identified Sainsbury's Magazine and BBC Good food as key titles and our media buying saw the campaing purchased with a 22% saving against ratecard - and with a free insertion in Sainsbury's magazine.

We created the ‘Pleasure is served’ concept for the campaign and utilised photography of the fresh ingredients that go into creating the recipes, together with finished meals to highlight their superior quality.

The results
Organic India rapidly established a consistently high level of sales and their distribution was signiicantly increased. Range extensions followed plus two Supermarketing Magazine Q Awards.