Fruitbliss
Stream Foods produce a range of innovative fruit based children's products which aim to make fruit more fun to eat – packed with real fruit and low in fat and calories.

The brief
We were tasked with the brand design and packaging creation for a new product - real fruit bars aimed at mums looking for a healthy, guilt-free treat.

Our solution
Our objective was to communicate the real fruit content of the product whilst conveying a feeling of healthy indulgence and to attract mums to buying products for self-consumption at the same time as they were buying products for their children.

To achieve this, we created the product name ‘Fruit Bliss’ and designed packaging featuring illustrations of succulent fruit on a white ground, evocative of the other key product ingredient, yoghurt.

The overall concept was designed to convey ‘luxury enjoyment without the guilt’ using similar cues to confectionery products whilst also conveying the healthy nature of the product.

The results
Fruit Bliss bars achieved listings at launch in Sainsbury’s and Somerfield and are continuing to build both sales and distribution.