Shikar
Shikar is a United Arab Emirates company. They identified the UK as a potential export market for their mini poppadum products but were unsure as to how to gain successful market entry.

The brief
In partnership with a food broker we were tasked with undertaking sector research and creating a marketing plan to ensure a successful product launch.

Our store audit activity identified a significant opportunity for a meal accompaniment positioning rather than a mainstream snack proposition – the domain of the mega brands.

Our solution
A combination of strong typography and traditional Indian graphics delivered exceptional on-shelf impact to enable its successful placement in the ethnic foods aisle.

The results
Listings gained and maintained in Waitrose, Tesco and Sainsburys as well as throughout the independent sector for over 8 years in this highly competitive sector.