Boulevard
Boulevard is a long established, premium, adult snack manufacturer with listings throughout the major multiples.

Intensive competitor new product development had resulted in a decline of sales of these traditional style products.

The brief
We were tasked with undertaking sector research and identifying potential approaches to rejuvenate the brand.

Our solution
Our research activity identified that introducing a window into the carton would significantly increase product appeal by enabling consumers to see the contents.

We replaced the recessive and dated burgundy background with a brighter fresher graduation of yellow and terracotta to further enhance appetite appeal.

The results
Increased sales and increased listings through an extended product portfolio.