OCR
OCR (Oxford Cambridge and RSA Examinations) is a leading UK awarding body that provides a wide range of qualifications to meet the needs of learners of all ages and abilities.

OCR’s Basic Skills qualifications provide learners with the opportunity to develop essential literacy and numeracy skills.

The brief
The brief was to design a direct marketing mailer that promoted Basic Skills courses to decision makers within further education colleges.

The task was to encourage them to offer Basic Skills qualifications to their students.

The design needed to be self-mailing with a simple reply mechanism to encourage end users to request for further information on Basic Skills.

Our solution
Through our analysis of their brief, we identified three core USPs for Basic Skills, which were flexibility, turnaround and support.

We designed a track and field themed mailer that visually demonstrated these USPs with carefully crafted copy to reinforce the key messages.