Hawley Russell
Hawley Russell is a 50 year old family-run business specialising in the supply of an extensive array of orthodontic equipment to dental practices and dental students.

The brief
Our brief was to design and produce a 28-page product catalogue to promote a range of high quality Xcel dental pliers.

Our solution
We commissioned and directed high definition photography to ensure that unique and subtle features of each precision instrument were fully visible and distinguishable. In sharp contrast to the newly established identity colours, our design extended into abstract illustrations in cool blue and steel grey. 'Thumb-through' clarity was reinforced within the copy areas by strong colour coding for indentifying headers, a key requirement for a catalogue.

The results
‘The catalogue instantly boosted our Xcel sales; this level of sales has been maintained since then’ Jason Russell, Marketing Director Hawley Russell