Terry is a Consumer Psychologist who has spent more than 35 years working for high profile companies around the world.
During the 1970s and early 80s he was International Adviser on Consumer Strategy for BAT and then for Philip Morris before he joined Guinness in 1984 as Global Consumer Planning Controller.
Whilst at Guinness he was one of the team of 3 that developed the ‘Genius’ campaign that led to the meteoric resurrection of the Guinness brand in the UK.
In 1987, after Guinness acquired the Bells Whisky Company and The Distillers Company, he was promoted to the position of Global Consumer Planning Director in the newly formed United Distillers Group (now Diageo).
In 1997 he decided that he wanted to ‘do his own thing’ and has since then:
taught and conducted research as a Senior Fellow at Cambridge University where he was Head of The Centre for International Manufacturing from 1997 until 2000.
been a Director of CRAM International Ltd, one of Britain’s leading Market Research companies.
served on the Executive Council of the Market Research Society (of which he is also a Fellow).
run the oxford2cambridge arc Regional Development Project as its Director from 2002 - 2005.
He is currently a Visiting Fellow at The Institute for Manufacturing at Cambridge University and acts as Strategic Adviser to the county of Northamptonshire. He has also published several papers on Strategy and Marketing issues including Brands: Dead or Alive? (which won the Silver Medal as IJMR’s Best Paper in 1999).
