Bryt.co.uk - Brilliant Brand Thinking - FMCG brand consultancy, food packaging specialists

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What we did:

Name generation, Brand creation, Packaging design, Web design and build.

Arctic Farm, Bryt's new name and identity for Bath-based entrepreneurs Chris & Will aptly conveys the fresh and simple philosophy that's behind this all-British fruit frozen yogurt.

Initially launched in 'Britfruit strawbs & rasps' and 'Fair Trade mango' variants, Arctic Farm is a guilt-free indulgence for any time of the day.

The packaging marries vivid colours and 'earthy' typography on a pure white background, retaining the relaxed informality associated with the Arctic Farm eating experience.

In good time for summer, Arctic Farm Frozen Yogurt is available at Sainsbury's nationwide in 500ml pots that are perfect for sharing, or some magical 'me-time'!