Crowning glory

What we did:

Research, Planning and strategy, Product innovation, Brand innovation, Name generation, Structural packaging, Packaging design.

We brought new meaning to the term ‘brand loyalty’ in introducing this proud-to-be-English little red number. With fully recyclable packaging and low road miles, it’s also surprisingly ‘green’.

Our extensive research, effective strategy, brand creation, structural and graphic design saw Iceni become a top-five UK bottled water brand within its first year, selling over two million litres in its first 9 months in Tesco, The Co-Operative and Morrisons.

Iceni Water