Dig this

What we did:

Research, Planning and strategy, Brand innovation, Packaging design.

Since 1968 Branston have been passionate about potatoes, making them a leading supplier to Tesco.

To grow the category and offer wider, more use-specific choice we made the most of our chance to develop their ‘The Real Potato Co’ brand. Adding vibrancy, vitality and continental seasoning to the style, the results lend a little artistry to the process of potato purchasing.

The Real Potato Co