Blue rinse

What we did:

Research, Planning and strategy, Brand innovation, Name generation, Packaging design.

When BerryWorld, one of the UK’s foremost soft fruit marketing companies, wanted to launch a new brand into the flourishing healthy snacking market we jumped at the challenge.

Inspired by this little pre-washed gem with big ready-to-eat benefits, we spliced ‘berries’ and ‘snack’ together and created ‘Snackerries’, a fun proposition in a nifty little 80g bag. The major multiples were quick to reach for the high impact pack and a success at the Fresh Awards 2008 for Best New Product Innovation followed.

awards

Snackerries Packaging