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Terry Hanby

Head of Planning

Terry has excelled in a series of Marketing and Strategic Planning roles with BAT, Philip Morris and Guinness/United Distillers.

Whilst at Guinness he was responsible for the world-famous ‘Genius’ campaign.

He is a Fellow of the Market Research Society and his paper, ‘Brands – Dead or Alive?’, won the Society’s Best Paper award in 1999.

“Success is elusive, akin to looking for a needle in a haystack in the dark. Directed by effective planning, your business can be a magnet to progress.”